Statista Q

ADVERTISING & PR-ANALYSIS

Understanding the effectiveness of your marketing & PR strategies and the share of voice you and your competitors are generating is paramount. Our services enable you to gain invaluable insights across all relevant brand and performance channels in your communication strategy.

ADVERTISING & PR-ANALYSIS

Understanding the effectiveness of your marketing & PR strategies and the share of voice you and your competitors are generating is paramount. Our services enable you to gain invaluable insights across all relevant brand and performance channels in your communication strategy.

What’s my company’s share of voice in my market? How much value is generated through events or sponsorship deals?

OUR ANSWER

Finding the best marketing recipe for success can be a difficult task. The challenge lies in deciphering the multitude of choices when deriving the marketing & PR strategy and the most appropriate channel mix. That’s where we come in. We are experts at unravelling complexity by combining data from multiple sources.

  • Gain deep insights through comprehensive analysis, even for opaque channels.
  • Market analysis drives creative strategies and informed decisions.
  • Analyse competitors, compare tactics, identify best practices and refine the marketing mix.
  • Measure impact of sponsorship deals and evaluate efficiency in the overall marketing mix.

As Statista, we have access to an unparalleled number of secondary data sources through our data partnerships. We’re also experts in collecting and analyzing the primary data often required to get a holistic view of your (and your competitors’) share of voice. Finally, we provide valuable insights by applying advanced modelling expertise across all relevant channels. Including niche markets and opaque campaigns such as sponsorship.

Finding the best marketing recipe for success can be a difficult task. The challenge lies in deciphering the multitude of choices when deriving the marketing & PR strategy and the most appropriate channel mix. That’s where we come in. We are experts at unravelling complexity by combining data from multiple sources.

  • Gain deep insights through comprehensive analysis, even for opaque channels.
  • Market analysis drives creative strategies and informed decisions.

As Statista, we have access to an unparalleled number of secondary data sources through our data partnerships. We’re also experts in collecting and analyzing the primary data often required to get a holistic view of your (and your competitors’) share of voice. Finally, we provide valuable insights by applying advanced modelling expertise across all relevant channels. Including niche markets and opaque campaigns such as sponsorship.

  • Analyse competitors, compare tactics, identify best practices and refine the marketing mix.
  • Measure impact of sponsorship deals and evaluate efficiency in the overall marketing mix.
Your Benefits
  • Gain insights from thousands of pertinent data sources.
  • Utilize AI-based tools for data collection and analysis.
  • Extract primary audience data through advanced market research.
  • Advanced data modelling expertise for niche markets and channels.
Our methodology

Data analysis & cleansing

We start by identifying relevant communication channels, drawing data from a vast pool of global data partners. We also use automated tools, such as web crawlers to collect complementary secondary data required for the channel analysis.
Once the data is collected, we begin a thorough cleansing process to ensure accuracy and consistency. This allows us to identify gaps in our dataset, enabling comprehensive analysis and modelling in subsequent stages.

Data analysis & cleansing

We start by identifying relevant communication channels, drawing data from a vast pool of global data partners. We also use automated tools, such as web crawlers to collect complementary secondary data required for the channel analysis.
Once the data is collected, we begin a thorough cleansing process to ensure accuracy and consistency. This allows us to identify gaps in our dataset, enabling comprehensive analysis and modelling in subsequent stages.

Primary data collection

For a deeper understanding, our primary market research delves into your target audience. We gather first-hand, primary data using both quantitative and qualitative methods. These insights are often required to derive brand-specific awareness and image KPIs, and to generate data for specific formats such as event campaigns or sponsorship deals.

Primary data collection

For a deeper understanding, our primary market research delves into your target audience. We gather first-hand, primary data using both quantitative and qualitative methods. These insights are often required to derive brand-specific awareness and image KPIs, and to generate data for specific formats such as event campaigns or sponsorship deals.

Data modelling

In the data modelling phase, we use a driver-based approach (e.g., based on CPCs) to calculate relevant KPIs such as advertising reach per medium. For complex, less transparent measures such event marketing campaigns or sponsorship deals, we also conduct a thorough sample-based analysis. This includes examining the impressions generated, such as the visibility of the brand logo, across different audience types such as live events, live TV, and social media.

Data modelling

In the data modelling phase, we use a driver-based approach (e.g., based on CPCs) to calculate relevant KPIs such as advertising reach per medium. For complex, less transparent measures such event marketing campaigns or sponsorship deals, we also conduct a thorough sample-based analysis. This includes examining the impressions generated, such as the visibility of the brand logo, across different audience types such as live events, live TV, and social media.

Examples from previous projects

Sponsoring Evaluation

With the Statista Sponsoring Evaluation, we accurately measure the advertising impact of your sponsorships before and during your festival. Since 2019, FKP Scorpio has trusted our expertise for the Hurricane, Southside, and Highfield Festivals. Our dashboard provides a clear overview of all relevant data and analyses, allowing you to effectively assess the success of your marketing activities.